When we were checking in to our hotel room, the desk clerk asked if we were there for the "cherry thing-a-ling." I said that we were not, because it sounded kind of spurious.
Apparently Schmidt Bakery only makes Cherry Thing-A-Lings for one weekend each year, Presidents Day Weekend. Fortunately we happened to be staying in Batesville that weekend, and were able to sample this highly sought after treat. According to their website: